Going forward, existing players may even launch different brands for different segments.

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

The Niche Way: With over 12 telecom operators in every circle by 2012, Plan B would certainly involve targeting niche segments within the market. TTSL’s partnership with Virgin Mobile (targeting the urban youth) is a step in that direction. Prasad Narsimhan, CMO, Virgin Mobile explains, “Youth is a large part of the entire consumer base in India. We expect that more than 50 million youth customers to be added in the telecom market.” Going forward, existing players may even launch different brands for different segments. A Vodafone Y for the youth anyone?

International Operations: Remember the recent hullabaloo over who is going to take over African telecom major MTN? Yeah! Well, the biggest lollipop for both RCOM and Bharti Airtel in acquiring MTN was its wide subscriber base in the African region, where ARPUs are–hold your breath–as high as $35. Even the lowest ARPU in Africa continues to be $7, higher than the average $5-6 ARPU in India. Even if their MTN takeover bid was unsuccessful, both companies are now looking at starting operations in Sri Lanka. Buzz is that RCOM may be even bidding for Iran’s third mobile phone service license, at an estimated $1 billion. Others are attempting to enhance their enterprise business on a global scale. “We already have 1,400 enterprise customers globally in US, UK, France, Germany, Benelux, Singapore and Australia,” boasts S.P. Shukla of RCOM.

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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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