4Ps B&M teamed up with ICMR for a telecom survey to understand consumer attitude & behaviour toward telecom services.

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

ICMR Survey

VAS Whack!

A neat 47% of the respondents denied ever having used any Value Added Service (VAS) on their mobile phone, including the very-basic Short Message Service (SMS). And this is despite massive advertising by telcos in the last year to popularise their VAS offerings. Poor things!

For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

ZEE BUSINESS BEST B SCHOOL SURVEY


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