Following M&C’s launch in 1995, Adweek referred to the company as ‘The fastest growing start-up in the history of advertising.’

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

The Antidote to Complexity: ‘Brutally Simple Thinking’

Let’s begin from the Indian story of this global agency. It was in the year 2005, when Kamal Oberoi – the then president of JWT for twenty long years – was approached by Tom Derrick, Asia-Pacific Chairman, M&C Saatchi, to start off the Indian arm of the UK-based global advertising agency. And that was the beginning of the Indian stint of an agency, which stands out to be the only agency to be international from birth.

Oberoi then encouraged the agency’s religion of ‘Brutally Simple Thinking,’ which stands out till today. Little did the ad veteran know then that within a span of just three years, his small agency (that started off with actually one person and zero clients in his hands) would become a full fledged independent agency, with a workforce of over sixty people and host to extremely prestigious clients. One such client is Jet Airways, that awarded its $11-million global advertising account to M&C Saatchi’s India operations in 2007, following an extensive selection process that lasted over six months.

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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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