Given Indian telecom’s evolution cycle, handset makers are gearing up to be more data supportive. By Surbhi Chawla

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It’s not a laptop, idiot!

However, 2008 was a year that has gone completely in favour of the G1. With global markets trapped in the ongoing turmoil, many handsets operators like Samsung, LG and even Nokia had cut down expectations. Even experts at research firm Gartner predicted the growth rate of the handset market to fall to single digit during the 2009; yet HTC increased its sales forecast for G1 and others for the coming year, expecting to sell upto 2.0 million handsets by the December 2009.

Now here we need a slight redirection. Getting ‘smart on phone’ necessarily doesn’t mean that consumers have been bitten by the ‘serious’ smart bug, for there’s music which has become a craze all across the world and constitutes to be a big part of the value-added services. To be able to store music and play back high-quality music is predominantly a feature supported by the handset. Even today, there are many phones available that vouch for their sound qualities. As a matter of fact companies like Sony Ericsson and Motorola have an entire range of products to cater to the music lovers. Going beyond we are sure to see handsets that would have better data capacity to store more music and the quality of playback too would improve with time. Like LG, which during the early part of 2008 announced its tie-up with Dolby, there are bound to be more who would follow a similar path. A similar development is also happening on the movies front. This is also another area where the iPhone scores high. The reason being that just like the PC, if you buffer a video clip on the iPhone, you wouldn’t require buffering again to replay it (a feature that is not present in most other such phones).

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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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