IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Has Our Big Bang At Cannes Rocketed Us To The Global Arena?
Alyque Padamsee agrees. “Without meaning to be a kill-joy or Devil’s Advocate, I have to say that this hoo-haa shouldn’t be taken with a pinch of salt!” The revered ad-guru believes that to be actually perceived, recognised and respected as a creative powerhouse, a country has to have at least ten ad agencies consistently producing cutting-edge stuff, time and time again. UK is a classic case in point. “Otherwise you are nothing more than a hyped, glamorous, flavour-of-the-day! Brazil, Spain, Australia, Japan … all these countries, at some point or other, were huge, but where are they now? Incidentally Americans aren’t too enamoured by Cannes. They view it, as an European event. For them, ONE SHOW, D&AD, CLIO, MOBILIS .. appear hotter.” The flamboyant Dorian Grey (or is it Dev Anand?!) of Indian advertising signs off with style. “At the end of the day, while being jubilant and energised about the success is fine, we must decide whether we are looking for Sprinters … or Marathon men?” The red-hot ad-land – Bollywood star Prasoon Joshi refuses to enter the fray and strikes a benign, Buddha-like pose. “Why are we always chasing labels, arrivals and departures? Has India arrived? There must be a zillion personal takes. For me, its important to enjoy this awesome journey instead of doing a paralysis through analysis! We have definitely covered significant distance and are poised to cover lots more. Lets – individually and collectively – try and contribute as much as possible to take this forward instead of hysterically trying to play judge & jury!”
TBWA’s big daddy George John warmly congratulates all the winners and believes, “it can only act as a terrific confidence-booster to set our sights even higher. Regarding going over-board, lets not play spoil-sport and rain on their parade. Savour it…” Sushil Pandit of THE HIVES adds his own spin to it. “For quite some time now, we have been doing excellent work – both in the area of ideas and execution – that has moved our markets, consumers and brands. The trend continues. The difference is that this time, it resonated there as well! If Cannes acknowledged and rewarded our stuff … then yes, it happened this time.” Pandit is convinced that the dramatic zoom in our fortunes have occurred largely due to the fact that “we have learnt to intelligently leverage the processes of Cannes … context stuff that works with these guys.” Hence to the question of whether India has finally arrived at Cannes, the answer is: ‘yes’. To the (bigger) question whether India has (generally) arrived, the answer has to be: Long Time Back!” Dentsu’s Gulu Sen agrees. “The buzz has been around for some years now, but with this, we’ve actually struck ‘big’! It’s a lot like the Olympic gold! And the Grand Prix for the brilliant Lead India campaign was most appropriate. It was a magical combination of passion, purposes and perspective.”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
Has Our Big Bang At Cannes Rocketed Us To The Global Arena?
Alyque Padamsee agrees. “Without meaning to be a kill-joy or Devil’s Advocate, I have to say that this hoo-haa shouldn’t be taken with a pinch of salt!” The revered ad-guru believes that to be actually perceived, recognised and respected as a creative powerhouse, a country has to have at least ten ad agencies consistently producing cutting-edge stuff, time and time again. UK is a classic case in point. “Otherwise you are nothing more than a hyped, glamorous, flavour-of-the-day! Brazil, Spain, Australia, Japan … all these countries, at some point or other, were huge, but where are they now? Incidentally Americans aren’t too enamoured by Cannes. They view it, as an European event. For them, ONE SHOW, D&AD, CLIO, MOBILIS .. appear hotter.” The flamboyant Dorian Grey (or is it Dev Anand?!) of Indian advertising signs off with style. “At the end of the day, while being jubilant and energised about the success is fine, we must decide whether we are looking for Sprinters … or Marathon men?” The red-hot ad-land – Bollywood star Prasoon Joshi refuses to enter the fray and strikes a benign, Buddha-like pose. “Why are we always chasing labels, arrivals and departures? Has India arrived? There must be a zillion personal takes. For me, its important to enjoy this awesome journey instead of doing a paralysis through analysis! We have definitely covered significant distance and are poised to cover lots more. Lets – individually and collectively – try and contribute as much as possible to take this forward instead of hysterically trying to play judge & jury!”TBWA’s big daddy George John warmly congratulates all the winners and believes, “it can only act as a terrific confidence-booster to set our sights even higher. Regarding going over-board, lets not play spoil-sport and rain on their parade. Savour it…” Sushil Pandit of THE HIVES adds his own spin to it. “For quite some time now, we have been doing excellent work – both in the area of ideas and execution – that has moved our markets, consumers and brands. The trend continues. The difference is that this time, it resonated there as well! If Cannes acknowledged and rewarded our stuff … then yes, it happened this time.” Pandit is convinced that the dramatic zoom in our fortunes have occurred largely due to the fact that “we have learnt to intelligently leverage the processes of Cannes … context stuff that works with these guys.” Hence to the question of whether India has finally arrived at Cannes, the answer is: ‘yes’. To the (bigger) question whether India has (generally) arrived, the answer has to be: Long Time Back!” Dentsu’s Gulu Sen agrees. “The buzz has been around for some years now, but with this, we’ve actually struck ‘big’! It’s a lot like the Olympic gold! And the Grand Prix for the brilliant Lead India campaign was most appropriate. It was a magical combination of passion, purposes and perspective.”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
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