Friday, July 3, 2009

Many forums were set up to tap cong's captive votebank, report Pramod kumar & priyanka rai

2,300 IIPM students get jobs

Poll savvy strategists


The party's computer department headed by Vishwajit Prithvijit Singh was told to profile the redrawn constituencies post-delimitation. The Congress sent 15 to 20 observers to all states, save Bihar and UP, to hunt for winnable candidates. Rahul browsed through all this info. It was from this data base that the idea to hold elections in the Youth Congress came. The new emphasis was to boost inner democracy in the party. Rahul was also sent to Bundelkhand to raise local issues. Poll strategists say this helped the party in cornering Mayawati in her own lair.

Till the end the Congress let no outsider get a peek at its election strategies. Pawan Singh Ghatowar, Jitendar Singh, Joyti Singh, Shamim Ahmed, Jiten Prasad and Shakil Akhtar were told to guard against possible leaks and sabotage.

Once the overall election strategy had been finalised the core group headed by Jai Ram Ramesh formed a war room on 15th Gurdwara Rakabganj road. Ramesh was asked to resign from the Cabinet and take charge. The war room members were assigned to write the speeches of senior leaders and lay out the itineraries of 24 of them, including Sonia Gandhi, Rahul and Manmohan Singh. Jai Ram Ramesh told TSI that they had finalised their strategies a whole month before the poll dates were announced.

The campaign was led by Digvijay Singh, in which he was assisted by Jai Ram Ramesh and Janardan Dwivedi. Ahmed Patel, Motilal Vora, RK Dhawan and Shushil Kumar Shinde provided election material and funds to the contestants.

Congress sources said Rahul was told to make special mention of the NREGA, the farmers’ loan waiver and Dalit uplift in election speeches. He must also hammer home the point that Manmohan Singh would remain prime minister in a Congress-led government. All this made for a comprehensive and winning package. Said Digvijay Singh, "We were sure of winning 200 seats because of our sound approach. It’s another story that in exit polls the media did not favour us."


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Source :
IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and
Arindam Chaudhuri (Renowned Management Guru and Economist).

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