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Use of “Jai Ho” by candidates embarrasses party
The Marxist term for inner-party discipline is ‘democratic centralism’, which basically translates into ‘total subservience to party bosses'. But it is not turning around like that for the Communist Party of India (Marxist). The party had gone to town bashing the Congress for using the "Slumdog Millionaire" song “Jai Ho!” in its poll campaign. But the imperative of maximising slum votes – in a year that is seeing the CPI(M)’s vote bank erode fast – has forced two West Bengal party leaders to use that very song in their campaigns. Lok Sabha candidates Mohammad Saleem and Rupchand Pal are using the song in their campaign posters and wall writings. In fact, Saleem has used his photograph as well in the poster, which the party has slammed as a ‘non-communist approach’. Marxists insist that their candidates must fight polls on ideological and not personal basis. However, the party is yet to comment on Pal’s wall paintings using “Jai Ho”. Saleem’s campaign poster also has the party’s hammer-sickle-star poll symbol. While this has raised the hackles of top party bosses, the Congress has rubbed the salt in further, threatening to complain to the Election Commission, because it had purchased the sole rights to the song.
Caught on the wrong foot, the party’s Kolkata District Committee forced the State Committee to reprimand Saleem. State secretary and politburo member Biman Bose later admitted, “The party does not approve of such banners using the candidates’ photos along with such filmy slogans.”
Reportedly, a group of Saleem supporters, sponsored by corporate friends, had paid for these banners and posters. Bose said, “Since the party symbol is there in the poster, the official interpretation would be that the cost has been incurred by the party, which will eat into the amount of money we can use per candidate.” Meanwhile, Pal told TSI, “My supporters have done all this on their own. I haven't done anything."
Chandrashekhar Bhattacharjee
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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Use of “Jai Ho” by candidates embarrasses party
The Marxist term for inner-party discipline is ‘democratic centralism’, which basically translates into ‘total subservience to party bosses'. But it is not turning around like that for the Communist Party of India (Marxist). The party had gone to town bashing the Congress for using the "Slumdog Millionaire" song “Jai Ho!” in its poll campaign. But the imperative of maximising slum votes – in a year that is seeing the CPI(M)’s vote bank erode fast – has forced two West Bengal party leaders to use that very song in their campaigns. Lok Sabha candidates Mohammad Saleem and Rupchand Pal are using the song in their campaign posters and wall writings. In fact, Saleem has used his photograph as well in the poster, which the party has slammed as a ‘non-communist approach’. Marxists insist that their candidates must fight polls on ideological and not personal basis. However, the party is yet to comment on Pal’s wall paintings using “Jai Ho”. Saleem’s campaign poster also has the party’s hammer-sickle-star poll symbol. While this has raised the hackles of top party bosses, the Congress has rubbed the salt in further, threatening to complain to the Election Commission, because it had purchased the sole rights to the song.Caught on the wrong foot, the party’s Kolkata District Committee forced the State Committee to reprimand Saleem. State secretary and politburo member Biman Bose later admitted, “The party does not approve of such banners using the candidates’ photos along with such filmy slogans.”
Reportedly, a group of Saleem supporters, sponsored by corporate friends, had paid for these banners and posters. Bose said, “Since the party symbol is there in the poster, the official interpretation would be that the cost has been incurred by the party, which will eat into the amount of money we can use per candidate.” Meanwhile, Pal told TSI, “My supporters have done all this on their own. I haven't done anything."
Chandrashekhar Bhattacharjee
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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Rankings IIPM, The Indian Institute of Planning and Management India
Management Certification, IIPM India
(IIPM) Management Education Institute India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
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