Salman Khan gets a shot at his long lost love yet again.

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Khan has been associated with Bollywood directly or indirectly for a long time now of 16 as an yet his busines model is far too superior above the league of ‘just’ simple business minds.

Though, he refused to reveal the names of his project partners, he confirmed that he is bringing Tussauds to India along with six venture capitalists. The strategy is to increase the number of statues of Indian personalities at the Tussauds opening in India as Bobby opines, “The people visiting Madame Tussauds, India may not be interested in David Wright (a baseball star) but will surely be interested in seeing a Hrithik Roshan or a Bhagat Singh.” Talking about the investments, Khan avers, “The Mumbai project will involve a minimum capex of Rs.100 million.” Surely with increasing disposable income and a forecasted 10% increase in tourism forecasted by Elixir Web Solution’s Tourism Study 2007, Bobby’s wax dreams surely are worth their weight in gold.

And yes, talking of consumer choices, you have one now – go to them or wait till they come to your country. We’ll wait a couple of years. Will you?


Pawan Chabra


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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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