Friday, August 22, 2008

Airbus & Boeing strive to make competitor’s customers switch

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

The European has taken the lead in the MRO space as it launched its Airbus Engineering and Training Centre in Bangalore last month. This may mark the beginnings of taking advantage of India’s aerospace, engineering & software abilities. And to further understand its significance, it is is the biggest such facility outside Airbus’ headquarters in Toulouse (France). This is the first step in Airbus’ $600 commitment to develop India’s maintenance capabilities, as Airbus has put seven simulators (each costing $15 million) in place at the training centre. The company wishes to employ 2,000 aviation engineers by 2010, which will also provide training to commercial pilots. Six out of the seven simulators are based on A320 model platform, while the last is built on A330 platform (which can be upgraded to A340).

When asked about Airbus’ motive, Enders asserts, “Airbus has emerged as the aircraft manufacturer of choice in India. Last year, 75% of new orders with more than 100 seats, were Airbus planes. We want to build on that success by ensuring mutually beneficial cooperation with the industry and research institutions in India.”

Not to be left behind, Boeing has revealed its intentions to invest $75 million to set up pilot training facilities. This will ensure an expert integration and after-sales services to its local clients. For, over the next two decades, India will need 856 new commercial aircrafts worth $72 billion. As announced in March 2007, Boeing also plans to infuse $100 million in a MRO facility for Boeing airplanes in Nagpur (Maharashtra).

When asked about the future prospects of India as an MRO base, McNerney ecstatically replied, “I see some significant component work done in the commercial aircraft segment and in defence, especially as the latter segment is open to us (private players) now. We are moving management to India, and we will see a lot more from India in the days to come.”

Obviously, any corporate war in India somehow acquires a political tinge. So is the case with the Airbus-Boeing rivalry. The rumour in the corridors of power is that Boeing’s decision to choose Nagpur as its training centre was pushed by none other than Sharad Pawar, a senior cabinet minister in the current government and who hails from Maharashtra. Similarly, it was Karnataka’s chief ministers who sold the idea to Airbus that Bangalore is a perfect location for any engineering or research facility.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY

For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...

No comments: