Sunday, October 5, 2008

Royalty may have receded into history for good, but India’s penchant for opulent living is only growing by the day. B&E takes a closer look...

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

“The country has observed remarkable growth in adoption of high end luxury white goods over the last decade.”

The global luxury industry The year 2006 saw the entry of luxury brands like Versace, Lamborghini and five others and this year too, six such brands have forayed into the country. Vogue brands like Escada, Lloyd & Llardo, which recently entered in India, are buoyantly penetrating to have a first mover’s advantage. Spanish porcelain maker Lladro is gung ho to unleash as many as 12 boutiques by 2009. Reasons Amar Agrawal, MD, Lladro, “The global luxury industry will remain lucrative in the coming years and several brands are achieving revenues between 20% & 50%, which is higher than the forecast.” There is an unprecedented surge in luxury accessory brands as well. An A T Kearney Study on the growth of bon ton watches, reveals that this segment is growing at 40% and among all luxury products, watches have the maximum presence. And such massive penetration has been made possible by the players through a number of tie-ups with almost all leading retailers of the country. Explains Maneula Miola, Director, Marketing, of Italian apparel player Pal Zileri, “India is a prime market for us and especially in India, the demand for luxury in men’s dressing or demand for any other accessory segment is always higher than the demand for other luxury products.” This is also reverberated in a survey conducted by ACNielsen, which shows that, most ‘sought after’ designer objects are, sunglasses, wallets, handbags & belts.

When you talk about flaunting class & prosperity, luxury cars is a segment one just cannot ignore. Mercedes, Audi, BMW, Lamborghini, Volvo, Porsche... all feel that India is the market to be in today. Comments Mohit Arora, Senior Director, J D Powers Asia Pacific, “We definitely see the luxury car market growing over the next five years to nearly triple over 2006 levels by 2011.” The white goods sector is another instance of how ‘upmarket’ is catching on, in a country where LG shot up to market leadership with its intensive penetration strategies. Figures by Assocham, reveal how hi-end products like Plasma & LCD TVs have experienced over 250% growth in 2006-07. Comments Moon B. Shin, Managing Director, LG Electronics India Pvt. Ltd., on the trend, “The country has observed remarkable growth in adoption of high end luxury white goods over the last decade.” Pitches in Pranay Dhabhai, Whole Time Director & COO, Haier Appliances (India), “Consumers today have a much more eclectic approach.... With over a million consumers in the luxury segment, this number is expected to treble by 2010.”


For more articles, Click on IIPM Article.
Source :
IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and
Arindam Chaudhuri (Renowned Management Guru and Economist).


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