Thursday, September 4, 2008

Sources in Yamaha India who witnessed the entire negotiation

In July 2007, he launched a new internal campaign within the organisation New Yamaha
Not one to rest on past laurels, this CEO is relentlessly striving to create a new work culture within YMI, including initiating a new HRM system, performance appraisals on merit, among others. In July 2007, he launched a new internal campaign within the organisation New Yamaha: My promise dil se. “After all, employee retention is the key to public perception,” he reasons, adding that his ultimate dream is to have people say, ‘God! I’m so lucky to be working for Yamaha.’

Passionate about work, here is a CEO who firmly believes in ‘all work and no play’. Well, at least that’s what he shared with this magazine. His three sons are spread across continents, in Australia, Tokyo and Singapore respectively, while his wife is in Japan. So once he’s home after a 14-16 hour grueling work schedule, it’s only TV, Internet and exercise for this Japanese warrior. “I don’t need any distractions, so I have not asked my wife to join me here in India,” he grins.

But, the smile lasts only for a while, as Ishikawa’s eyes cloud up with the uncertainty that Yamaha faces in India. Even the best laid plans sometimes do not work, more so in a market like India, which engages with only those that dare to understand and bury themselves in the nation’s local flavor and idiosyncrasies. The road ahead is rough and a lot is at stake for Ishikawa. After all, if he fails in turning around the sagging fortunes of YMI, it will be an embarrassingly big blot on his otherwise spotless track record.


Edit Bureau: Aditi Prasad

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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